FKM Trade visitors profile 2020
Visitors total (number of entries)131.015Proportion of trade visitors72 %
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Origin according to federal states
Total Germany (%)67of whichNielsen 110
- Bremen1
- Hamburg3
- Lower Saxony5
- Schleswig-Holstein2
Nielsen 255
Nielsen 3a13
- Hesse7
- Rhineland-Palatinate5
- Saarland1
Nielsen 3b8
Nielsen 49
Nielsen 5+64
- Berlin4
- Brandenburg0
- Mecklenburg-West Pommerania0
- Saxony-Anhalt0
Nielsen 71
Economic sector
Economic sector (%)
- Trade35
- Manufacturers20
- Skilled trades17
- -15
- -10
- -4
- Other14
- Other not gainfully employed1
- Student14
Professional position
Professional position (%)
- Entrepreneur, co-owner, freelancer31
- Managing director, board member, head of an authority etc.9
- Area manager, works manager, plant manager, branch manager, head of public office6
- Department head, group head, team leader10
- Other salaried staff, civil servant, skilled worker15
- Lecturer, teacher2
- Trainee10
- Other position4
- Student14
- Other not gainfully employed1
Area of responsibility
Area of responsibility (%)
- Management19
- Research and development, design/construction10
- Manufacturing, production, quality control11
- Buying/procurement7
- Finance/accounting, controlling1
- Information and communication technology1
- Personnel administration, administration1
- Sales16
- Marketing, advertising, PR9
- Logistics: material management, storage, transport1
- Other area10
- Student14
- Other not gainfully employed1
- Maintenance/repairs0
Origin by km
Distance to home (%)
- up to 50 km20
- more than 50 km up to 100 km11
- more than 100 km up to 300 km24
- over 300 km44
Origin by continents
Foreign origin total (%)33of which
- EU66
- Other european countries13
- Africa2
- South and Central America2
- Middle East3
- South-, East-, Central Asia12
- Other countries2
Origin by countries
Countries with the highest visitor shares (%)
- Netherlands15
- Belgium6
- Austria6
- China, People's Republic6
- Italy6
Size of company/organization
Size of company/organization (%)
- 1 - 424
- 5 - 912
- 10 - 4917
- 50 - 19913
- 200 - 4996
- 500 - 9993
- 1 000 and more9
- Student14
- Other not employed1
Purchasing/ Procurement powers
Influence on purchasing/procurement decisions (%)
- decisively28
- collectively21
- in an advisory capacity/organization21
- no15
- Student14
- Other not gainfully employed1
Frequency of trade fair visits
Frequency of trade fair visits (%)
- Previous event40
- Earlier events50
- First visit40
Length of stay
Average length of stay (days)1.8
